For many manufacturers the e-commerce seem still away but time is proving it cannot be avoided at all. In addition, the same distributors are demanding selling online eventually with their own implementation.

We strognly believe a manufacturer can and must provide their distributors the possibility to sell online with the unified brand's platform, mainly for the following reasons:

• the brand can better guide the whole sales process (until selling to final consumers);
• marketing, promotions, catalog, customer service, business intellgence, analytics and monitoring  can be totally centrilized;
• distributors can benefit the brand's image and potential but defining their own prices, inventory and shipping charges.

The result is a fantastic user experience in an integrated brand's ecosystem.

Our solution

We built up a solution made for manufacturers want to provide value to their distribution chain. In a nutshell, our solution provides the following main features:

• It is based on a leader e-commerce B2B platform: HCL Commerce;
• Elastic and scalable infrastructure deployed on AWS;
• Managed host model (the data is your data!);
• Headless and mobile first User Interface;
• The territory of interes (it can be a Region, a Nation or even a Continent) split into different geographical areas (each one assigned to a specific distributor).
• The catalog, promotions, marketing campaigns are totally centrilized and controled tby the brands.
• The business intelligence, monitoring and reporting is also centrilized, developed with the cutting edge technology: ElasticSearch, LogStach and Kibana;
• Distributors provide prices, inventory and shipping charges, receiving the orders as soon as they are placed in their specific area of interes.
• Native integration with RedSys;
• Optimized two steps checkout;
• Possibility to buy products out of stock;
• Integration with multiples ERPs;
• Use of thousands of different price lists (for each distributor) and multiple buyers profiles;
• Conversion of unit of sells (pack, pallet, track);
• SEO optimization (canonicals, slugs, contents, keywords); 
• Dynamic products pages based of distributors needs;
• Integration with CDN and static content repositories.

All the typical features of a B2B (saved and periodic orders, requisition lists, self service organizations, ...) presented with a B2C User Experience, in a platform made for manufacturers!

Success case

Do you need an example?  Look at our success case:

 

Contact us

We are here to listen your needs and see if we can help: info@orienteed.com.