B2B, B2C, B2B2C... C2C, C2B... Do you understand what they mean?
by Raquel Rosa, 3/27/2020, 7:48:09 AMToday we clarify a few, essential to better understand the functioning of ecommerce.
B2B: Business to Business. Business between companies.
B2C: Business to Consumer. Businesses that have consumers as a customers.
B2B2C: Business to Business to Consumer. Companies that integrate the offers of other companies, within their own ones.
B2G: Business To Government. Companies with activity focused on their customers being governments.
B2I: Business To Investor. Businesses that provide services to investors.
B2E: Business To Employee. Strategy that tries to demonstrate to current and potential employees that the company being promoted is the best working environment.
C2C: Consumer To Consumer. Relations between consumers, facilitating transactions between individuals.
C2B: Consumer To Business. The individual, as a consumer, creates value for the company. Thus, users provide service to companies.